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inSpot

Ironhack UX/UI Bootcamp final project, 2017 | Mobile app to foster decision-making in the ideation process for IT teams. The concept is based on IDEO’s sweetspot for innovation, at the intersection of desirability (human-centered approach) – feasibility (technology) –  viability (business).

Project undertaken in 2 weeks, with deliverables comprising: UX research (benchmarking, survey targeted to IT teams, interviews with IT managers and developers, mind maps, elaborations of proto-personas, lean UX canvas), artistic direction (moodboard, benchmarking), branding, UxD design (user jouneys, user flow, information architecture, microinteractions), UI design (prototypes, low-fi wireframes, high-fidelity wireframes) and user testing.